A vibrant, eclectic floral and gifting company in Perth that caters to private individuals and corporates alike, with beautiful flowers and arrangements, designed to suit all occasions.
How a joint digital effort IMPROVES performance
118.1%
increase
in CTR
in CTR
36%
decrease
in CPC
in CPC
171.4%
increase
in Clicks
in Clicks
20.5%
increase in
conversions
conversions
CHALLENGE
How do you digitise your offering to reach a new audience for a small business?
SOLUTION
It’s important to be present at as many touchpoints in the user journey as possible as this will allow to get the most out of your marketing efforts. We designed and built an e-commerce website for Cottage Garden Flowers to allow their customers to quickly and easily order online and secure delivery of their chosen gifts or flowers.
A well structured digital campaign and strategic optimisation of the website copy, alongside an in-depth review of the online purchase funnel, helped Cottage Garden exceed the set digital goals.
RESULTS
Over the last few months, we’ve dramatically increased the PPC results, across several key performance metrics, increasing CTR by 118 % decreasing CPC by 36% and increasing clicks by 171.48%. Most importantly, we have seen an increase in conversions as well continuous improvement month on month.
By providing well written original content on the site the overall quality score within the PPC accounts was uplifted and had a direct impact on our performance.