Word of mouth marketing has received a tech makeover and it’s called social media.
But today’s talk is all about follows, comments, shares, likes, tweets, retweets, adds, pins, posts, votes and mentions – thankfully, we’re fluent in social.
In today’s market, harnessing the power of social media is essential for growing your business and your brand. The truth is that you can’t afford to ignore it – it drives traffic, awareness, growth and revenue. Platforms like Facebook, Twitter, Google+ and Instagram have changed the way we search, shop and share. The immediacy of social media also means that you’ll know exactly what your customers are thinking, allowing you to interact and ultimately improve your goods or services.
This behavioural change means you need a considered social strategy to maximise your reach and amplify your voice. But it’s essential that your content aligns with your brand and your tone; everything must fit within your brand identity.