PPC (Pay-Per-Click) is an advertising model that gets the right ad to the right person at the right time. PPC uses different search engines and platforms to market your offerings to a specific audience – from Google Search Ads to YouTube TrueView ads, the possibilities are endless. PPC advertising is a unique way to grow your customer base and generate sales.
PPC, or Pay-Per-Click, is an Internet advertising model.
It’s a way of using different search engines and platforms to market your products or services to a specific audience, but the advertiser only pays a fee when one of their ads is clicked on. Essentially, it’s a way of buying visits to your site, rather than earning those visits organically. This approach delivers targeted traffic to your site and means you don’t pay a cent until someone visits your website.
Competition for visibility in the search results is fierce. A comprehensive, well-executed PPC advertising strategy can accelerate the results you’re aiming for, enhancing your online visibility to your target market, bringing you more quality leads, more conversions and improving your ROI.
PPC also delivers immediate results – so it’s a great tool for launching and promoting new products or services – the advertising channels can stretch from Google Search Ads to Facebook Ads to YouTube TrueView, the possibilities are endless.
Titan is one of only 14 Google Premier SME partners in Australia. The programme was created to help small and medium-sized businesses who don’t have the time or resources to manage their advertising campaigns. Our team of PPC specialists will help you drive revenue through highly targeted traffic and help you reach your target consumer at the right time with the right ad. What’s more, you can set your budget to control costs, and any data gained from your PPC campaign provides insights for your other digital marketing channels.
With over a 100 billion searches made each month on Google alone, there’s no better time to integrate PPC into your marketing strategy. PPC in conjunction with SEO will work together to help you claim more real estate for your brand on the results page, boosting your visibility, your revenue and your business growth.
