Doing business without advertising is like winking at a girl in the dark. You know what you’re doing but nobody else does.
While this quote creates a fun image in our mind’s eye, it’s also a profound truth in business.
Marketing is vital to the success of any business, large or small. Advertising, in the simplest terms, is used to generate awareness and help create or develop a distinctive brand for your business. This in turn helps you stand out from your competitors and makes your business products and/or services the first choice for customers.
Advertising adds credibility, creates awareness and amplifies what you’re doing as a brand. It also increases sales by informing potential customers about your products or services, telling them about new product launches and improvements, or increasing short-term sales with specific once-off messages, like special offers or promotions.