WHAT IS THE IMPORTANCE OF BRANDING?
Your brand is the glue that pieces together all your communications, imagery, identity, positioning and messaging. It comprises the full spectrum of assets and how they represent your business and voice. This includes in the media, your premises, if applicable, your online presence, and most importantly, your place in your customer’s mind. When a brand is created and managed correctly, it becomes a living, breathing narrative that builds customer loyalty, attracts new customers, and ultimately, increases sales revenue.
This is what makes branding so important. Brands that truly flourish are those that understand that their enterprise is far more than the products and services they provide. At Titan, we have mastered the art of branding new entities and rebranding existing ones.
BRAND DEVELOPMENT – WHAT IS BRANDING?
Brand development is the process of creating or refining your corporate or business identity so that it accurately reflects your business, its ethos, personality and voice.
Successful brand campaigns and strategies are built around three key components:
Crystal clear positioning that everyone can understand.
Bold and distinct messaging.
There should be no ambiguity or confusion. Whether brochures, billboards or online advertising, the voice, tone and persona should be the same. Repetition builds reputation.
Branding ensures consistent quality and value, resulting in the trust a customer or potential client places in your company, from first interaction to successful sale. From your email signature to your website and social media channels, your brand must be consistently delivered.
Our brand design and development services include:
- Brand audit
- Brand Design & Modelling
- Holistic brand implementation
- Marketing strategy
- Advertising Concepts