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Our Approach

Our Approach

Success in the digital economy demands more than just creativity; it also requires precision and consistency. Titan has drawn from our experience with scores of clients from multiple industries across three continents, engineering what we believe to be the blueprint for online marketing success. What we’ve learnt has culminated in a unique approach to delivering the results that your business needs to thrive. We craft holistic marketing solutions that are fully integrated across all platforms. Contact us today to find out what we can do for your business.

Our mantra

This can be summarised as “Positioning before publicising.”

Many companies waste valuable advertising dollars due largely to a lack of brand clarity. When your brand position is not well defined, the messaging changes and you confuse the marketplace. Your brand becomes diluted which can directly impact on the perception of your business.

Before we design any brand or marketing collateral, we make sure to develop a clear understanding of your business, its genesis, vision and future direction.

We then employ our 5D principle:

1. Discover

At the heart of our partnership will be mutual understanding, setting the tone for fruitful communication and a focused approach. A dedicated account manager will meet with you to learn the ins and outs of your business and brand, allowing us to map the best way forward for your business.

They will take the time to listen to every detail, becoming familiar with every facet and component of your organisation in a way that makes them as knowledgeable as any member of your team. That is the level of dedication and commitment you can expect from Titan. Our goal is to realise your unique objectives with a tailor-made strategy.

The discovery stage of the process includes:

Brand assessment
Technical audits
Research
Key insights
Google & market trends
Competitor analysis

2. Define

Backed by an in-depth understanding of your company and its goals, we’ll set out the parameters for success and outline a plan to make it happen. From profiling your target market and setting out key metrics, to measuring performance and crafting a brand story that resonates, we’ll set you on the path to growing your brand and increasing sales revenue.

The key to success is detail, and we go the extra mile to make sure we pay attention to every single one. This phase of the process includes:

Strategy
Marketing summary
Company profile
Key performance indicators
User journeys
Brand narrative
Establish style/tone

3. Design

This is where the unique talent of Titan comes to the fore, from designers to developers, copywriters and marketers, it’s all hands on deck. Every specialist taps into their pool of creativity to bring every part of your brand together in a way that makes it instantly recognisable and easy to recall.

Depending on the combination of platforms and media that are best suited to your objectives, content will be crafted that suits your brand. Not a piece of creative will be published until it has been approved by you and you are satisfied that it communicates a true representation of your business.

The design phase includes the following:

Logo design, brand assets and applications
Style guides
Art direction
Website design
Graphic design (digital & print)

4. Deploy

Once, we have been given the green light, we systematically release content. Taking into account timing, demographics, preferences and location, we take measures to maximise your reach and engagement with your target audience. What’s more, you’ll no longer have to bear the burden of communicating with various media outlets; we’ll steer the ship, delivering content across all relevant platforms.

Whether you want conversion, audience engagement or to simply raise awareness, we’ve got you covered. From social to web, AdWords and SEO, brochures and everything in between, our deployment process is designed to deliver results.

It includes:

Social media
Search engine optimisation (SEO)
Paid search (AdWords)
Content creation (web, email, video, photography, radio, TV)
Website development
Media planning
Creative campaigns
Hosting
24-hour support & website maintenance

5. Debrief

The work is not done yet. In fact, for us, this is when the real work begins. This is one of the most critical steps in the process. It shows us what works and what needs adjusting, while also showing you the value we contribute to your business.

The greatest feature of the Titan approach is that it is agile and versatile. As your clients’ demands and the environment change, our flexible strategies allow you to pivot and adapt, keeping your business agile enough to keep growing.

Our approach keeps your business fluid by incorporating the following processes:

Monitor
Evaluate
Optimise
Adapt