Dedicated to digital
While digital is your best marketing platform, it does warrant close attention. That which makes digital so exciting is also the reason you can’t afford to take risks; it is constantly evolving and unpredictable. Our specialists are dedicated to keeping up with current trends and developments so you don’t have to. It is this commitment that allows us to ensure that you get the best possible exposure to your target market by crafting a compelling presence. We’ll place you at the forefront of every SERP (Search Engine Results Page), just one click away from potential new customers.
Why SEO is a vital to your business
If you’ve ever searched for anything online, you’ll know that the chances of you opening the second page of the search engine results is close to zero. The key then is to ensure that your website and its corresponding pages, rank highly for relevant keyword searches making sure they appear on page one of any search engine.
How to choose your SEO agency
Search engine optimisation has been plucked from relative obscurity and returned to the spotlight in recent years. This is due to its proven influence on brand awareness and lead generation.
It’s crucial for your business to select an SEO agency with the right skills and experience. So, how do you make sure you hire the right SEO agency?
Start by asking any prospective agency these questions:
- What makes your business service unique?
Put them on the spot. This question should make it clear to any agency that you are not willing to trust just anyone with your money; you need to know the value that they can offer you and your business.
- What technical aspects of the website will you be auditing and fixing?
There is no one-size-fits-all approach when it comes to SEO, and because it is a mid to long-term exercise, setting off on the right foot is critical. If your prospective SEO agency is promising you the world without an audit with which to base it on, consider it a red flag.
- What is your strategy and what monthly services does it entail?
An experienced and skilled digital agency will have a detailed plan of action to enhance your search engine ranking and online presence. Furthermore, there should be a process of analysis, reporting and feedback, allowing you to assess the return on your investment.
- How will you optimise our content and why do you need to?
Einstein hit the nail on the head when he said, “If you can’t explain it to a six-year-old, you don’t understand it yourself.”