The Rise and Rise of Instagram

Facebook is making a habit of acquiring apps that soon turn into platforms that muster over a billion users. Hot on the heels of Facebook itself, Facebook Messenger and WhatsApp, their primary photo-sharing platform – Instagram – has just surpassed the 800 million monthly active user mark.

Considering that Instagram gained 100 million monthly active users in the last five months alone, we can expect to see the platform cross the billion mark in 2018.

In comparison to other social networks, Instagram is in a league of its own as Twitter and Pinterest have taken a year to add a mere 15 and 50 million monthly active users respectively to their platforms.

So, what does this mean for your business? Instagram has quickly become the second most popular social network in the world, with huge amounts of people just waiting to be exposed to your brand’s content. Throw into the equation that Instagram ads are operated by Facebook’s comprehensive Ads Manager platform, armed with the internet’s most in-depth targeting options. It’s no surprise that there are now two million advertisers on Instagram alone.

So, what does this mean for your business? Instagram has quickly become the second most popular social network in the world, with huge amounts of people just waiting to be exposed to your brand’s content. Throw into the equation that Instagram ads are operated through Facebook’s comprehensive Ads Manager platform, armed with the internet’s most in-depth targeting options. It’s no surprise that there are now two million advertisers on Instagram alone.

Before going the paid route, it’s highly recommended to grow your profile organically by ensuring high quality content, that people want to see in their Instagram feeds, is created for your brand. That’s where we step in, as our social media management team are armed with all the skills and Instagram-nous to help increase the chances of your account, and in turn your brand’s content, being discovered by non-followers across the platform.

Instagram marketing

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