Not that long ago, online marketing was all about web content and how you could best optimise your website to achieve a higher search engine ranking. Today, if your website is not mobile friendly, you’re almost certainly missing out on a potentially huge market. Here’s why it’s so important to optimise your website for the mobile user and how best to go about it.
Why must I optimise for mobile?
Because that’s where the people are. It’s been a few years since mobile overtook the desktop as the primary device by which people access the internet. Today, more people than ever use mobile to browse the net, and if your site is not responsive or user friendly, you will lose these potential customers before they’ve even had a chance to browse your products or services.
If you have a good-looking website with a clean interface and an easy-to-use navigation system with good graphics and content, then your users expect the same when they access your mobile site. Not providing them with this could turn them off your company altogether.
Mobile phones have completely revolutionised the way we do business, bank, shop and communicate with people around the world. Thanks to the growth in technology, the world has become a much smaller place. The same can be said for business interactions and how companies communicate with their clients, the importance of which cannot be understated.
People seeking information on their mobile devices want quick and well-presented info that is easy to absorb, allowing them to make quick and informed decisions. There’s no time or need for elaborate information coated in sugar and dolloped in long-winded insights, mobile users are after instant gratification.
Small bites of information, bullet points and a headline that really grabs attention, is the way to go. Offer a potential client the user-friendly option to buy online, give them enough info and make the conversion easy. The name of the game is to peak your user’s interest within the first four seconds of engagement.
Clearly segmented content
Mobiles have smaller screens, which require less information and more concise data. The users out there want their info now. No one has time to search on a small screen for the relevant information. Clear headings and separate components make it easy to see and choose what you want.
Many people research information on the fly and make a decision then and there. If your mobile site can’t produce the goods quickly and clearly, you’ve lost another customer. Key facts, fingertip access, instant information: that’s the secret. The amount of content you have on your mobile site, and how slowly or quickly it loads are all integral factors to you making or losing a sale.
Call to Action
Unlike website content, mobile content needs to be succinct, to the point, and hit home within the first few seconds. A strong and clear call to action will help them decide.
If you want to get your mobile site optimised for the best conversion rate, start by speaking to the digital specialists at Titan Digital.