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A car and personal finance company located in Perth. Whether for personal use, leisure, car or boat finance, Yes Loans is the leading choice for getting finance when you need it most, without the hassle.

How quality content increased conversion growth by 98%.

69%
increase in Click-
Through Rate (CTR)
18%
decrease
in CPC
98%
increase in
conversion growth
90%
increase in
conversion rate
57%
decrease in average
cost per conversion
CHALLENGE

Yes Loans enlisted the help of our SEO specialists in 2015 to improve their organic search ranking. By adopting a strong content approach to the campaign along with keeping the backlink profile clean, we managed to fly through every payday loan algorithm update since 2015! Two years on, Yes Loans were so pleased with the results, they asked us to manage their PPC campaign (over their in-house team) to help increase web traffic and conversions.

SOLUTION

We restructured the entire account to deliver the best ROI for Yes Loans. We reworked keywords, ad copy, budget allocations and targeting, allowing us to target the right people, in the right place at the right time. Out team conducted weekly optimisations to the account to ensure we maximised Yes Loans’ allocated budget.

RESULTS

The campaign kicked off in January 2017 and since then the results have been incredible. With 16% less budget than the previous period, we increased the CTR by 69%, the CPC decreased by 18%, conversion growth increased by 98%, the conversion rate increased by 90% and the average cost per conversion decreased by 57%.

Robynn Kelly our account manager has made a huge difference to our online presence and SEO.
Great service.
Steve Sell, CEO Yes Loans
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