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Novimex are importers, manufacturers and wholesalers of unique, quality giftware. Covering a wide selection of giftware concepts and current trends, they are also exclusive distributors for many ranges, giving retailers peace of mind that the products stocked will not be supplied to major chain stores or discount stores.

How the power of an integrated digital strategy increased web traffic by 72%.

72%
increase in
organic traffic
61.4%
increase in
visitors
750%
increase in conversions
achieved in PPC
54.6%
decrease in
the CPC achieved
26%
Growth in Page
Likes on Facebook
challenge

How do you increase Novimex’s overall digital presence to drive awareness of their unique products as well as increase their online enquiries for these products?

solution

Our first step was to build a solid foundation, upgrading the Novimex site to a new responsive design. Equipped to drive performance and account for tactical SEO changes we were also able to identify and apply tactical conversion points through our web audit, which allowed us to streamline the user experience as well as drive online product enquiries and awareness of the Novimex website.

results

Our holistic approach allowed us to boost performance across SEO, PPC and Social Media, delivering consistent, positive growth and using the data gathered throughout the process  to further optimise Novimex’s digital presence.

Results as at April 2017. 

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