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An innovative, Perth-based company that uses the latest recycling technology to provide their clients with professional and beneficial waste collection services. CWM stocks a selection of products for hire, such as skip bins and hook lift bins, commonly used in the industrial and commercial sectors. Construction waste management and rubbish collection services are also offered to large industrial development companies.

How the combination of responsive design and SEO increased website traffic by 1406.25%

20.4%
increase in
mobile traffic
13.6%
increase in users
to the website
58%
improvement in online
enquiries (conversions)
challenge

How do you increase Coastal Waste Management’s overall online visibility, improve the user experience for all visitors to the website, account for mobile driven searches and generate more enquiries online?

solution

Our first step was to design a new responsive website to ensure their website could account for Google Algorithm changes and the way people search for services using their mobile device. Our web audit identified opportunities for streamlined user experiences, guiding them toward enquiring online more efficiently.

results

Coastal Waste Management achieved an increase in online visibility with impressions increasing by 150% and clicks increasing by 55%. The CWM website is generating relevant enquiries and has achieved good results for competitive terms such as ‘Waste Management Perth’. In addition, multiple pages on the CWM website are ranking first on Google.

Since the start of CWM’s SEO campaign at the end of 2015, we increased the organic website traffic by an astounding 1405.26%. Before our SEO campaign, the site was inundated with spam and bot referral traffic. Our technical SEO changes along with the new website optimised the website’s search engine performance, significantly increasing traffic. With the technical issues sorted, we improved onsite SEO and increased website traffic by a further 15.79%.

Results as at April 2017. 

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