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AMCAP is a leading national parts distributor in Australia servicing the automotive, commercial and industrial sectors. AMCAP provides personalised warehouse parts and accessories with tailored warehousing and distribution solutions across the country. AMCAP is a proven performer in 3PL and 4PL logistics, which includes the promotion and marketing of client products.

How a targeted AdWords campaign doubled conversion rates in under 3 months.

91%
increase in
Conversion Rate
79%
more leads received
during this period
41%
decrease in the
cost per conversion
challenge

How could AMCAP increase online leads by using Google AdWords and get the best return on investment?

solution

By building a very targeted Google AdWords campaign focused on the WA region as well as core products and services, we could improve (and keep improving) on the amount of online leads generated by the business.

results

AMCAP continues to see month-on-month growth as their campaigns are optimised. Through considered tactical optimisations on the account Titan can build on the achieved performance already gathered and ensure that goalposts are continually moved forward.

Results as at April 2017. 

Robynn Kelly’s knowledge of digital media is highly regarded along with her can-do approach to managing our account and endeavouring to look for opportunities to add value.
Keryn Cook, Marketing Consultant AMCAP
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