Content is king.
Bill Gates may have coined the phrase over two decades ago, but it has since become a mantra religiously repeated by SEO practitioners and digital marketers around the globe. Content is what drives the Internet and it’s never been easier to become a publisher.
The media landscape has been transformed, digital channels and the proliferation of platforms and social networks have opened new ways to engage your customers. Today, businesses have an unprecedented opportunity to engage and connect with clients in more meaningful ways.
A social media presence is not enough; that’s why content marketing is quickly working its way to the forefront of all digital marketing strategies. Whether it’s text, video, imagery, infographics, surveys, webinars, blogs or podcasts – your content must be compelling and authentic. It also helps if it’s entertaining, useful and interesting to your consumers. High-quality content is a powerful way to market your business. What’s more, good content makes for great SEO and encourages customer engagement.