Brand Strategy

Brand strategy & development for clients in Perth, Melbourne, Sydney & Brisbane

For the past 20 years, web development companies have been building websites without considering rebranding.

If you’re going to invest the time, money and effort in creating a new website, it makes sense to consider rebranding – first.

An Australian first and new addition to Titan Digital’s suite of services, Titan Brand provides bespoke branding packages to SMEs.

Branding used to be a $20,000-50,000 exercise – something that was beyond the budget of the average Australian business. Now all businesses can afford a complete rebrand, including a tailored branding strategy, developed by professionals, for less than $10,000!

Your Brand

Every time a customer or prospective customer encounters your company it is critical that the experience is consistent and compelling. At the heart of this lies a strong, defined brand – the internal and external manifestation of your business and your value proposition.

Our Solutions

Titan Digital’s BrandPack includes a detailed brand report, brand style guide and up to 12 creative applications of your identity. Titan Digital’s BrandID package includes a brand review, visual identity guide and up to five creative applications. Both packages follow a clear process, with defined deliverables, outcomes, timing and cost.

If you are looking to leave a create a memorable and positive impact that consistently and appropriately represents your brand and consistent impression, then a Titan Digital BrandPack or Titan Digital BrandID is for you.

How do I know if I need to update my Brand?

Titan Digital’s brand experts conduct a discovery brief, detailed interviews, competitor analyses and brand modelling to help assess and advise on your brand development.

Titan Digital BrandPack

  • Develop a strong brand that becomes the foundation for all your business activities
  • Define your brand – a template against which you can measure all your business communications
  • Develop a brand style guide that defines your values and vision
  • Help your stakeholders (staff, suppliers, and customers) understand your business attributes and ethos
  • Ensure a relevant and consistent brand impact, which delivers a solid ROI

Who is behind Titan Brand?

IAN THUBRON

With more than 25 years’ experience in branding and marketing, Ian has worked for leading global brands and communication agencies in London, New York and the Asia Pacific.

Following a stint in corporate finance at JP Morgan in New York, Ian returned to his hometown of London to join Saatchi & Saatchi Advertising. Since then, he has worked in a variety of management and operating roles for Euro RSCG, M&C Saatchi, and Ogilvy & Mather. For the last 10 years, he was Executive Vice President of TBWA\Asia Pacific and President of TBWA\Greater China.

During Ian’s tenure at TBWA\, he founded The Disruption Consultancy, a branding agency dedicated to developing cutting-edge brands and identities for both multinational and local companies. Some of the brands Ian worked with are featured below.

Ian was Vice Chairman of the Hong Kong Advertising Association, a founding member of the Pan Asian chapter of the Young Presidents’ Organization, a member of YPO Western Australia, a Mentor on the Amcom Upstart program, a member of the Global Advisory Board of in/PACT Marketing, and is an Advisor to the Western Australian Museum Foundation.

MARTIN PURCELL

A recognised industry leader in providing high-level marketing strategies and delivering world-class brand and media solutions, Martin is committed to working to the highest ethical practices in his industry.

In 2003, Martin founded Perth-based Elixir Marketing Group, successfully engineering it to become one of Australia’s leading marketing consultancies. In 2010, he sold the business, and established the 8 Strategic Group of Companies with offices in Australia and Singapore.

In 2015, Martin joined Titan Digital to work with Ian Thubron to establish Titan Brand.

Martin is a true marketing strategist with the ability to engineer powerful brands whether they are start-up companies or businesses in transition. His knowledge of marketing, combined with his theatrical flair, provides the perfect balance for enterprise solutions that are both creative and practical.

Martin has coordinated marketing and communications projects for a who’s who of local and national companies, and as a specialist brand consultant, he would love to do the same for you!

He was Vice-President of the Australian Marketing Institute and served on its council for seven years.