Mobile vs Desktop Website Traffic

The highest quality experience for all types of internet users

In March 2015, a ComScore article stated that the number of mobile-only internet users has surpassed desktop users in the US and it is a trend that will be growing fast globally over the next 10 years. Many people do not want to be tethered to the desk and prefer having access anytime, anywhere and within the palm of their hands. This is why there is such a lot of noise about responsive web design.

What is responsive web design?

Think about the time you’ve visited a website on your device and struggled to view the site. The image was too large or the text suddenly disappeared from your screen or worse, the text was too small. This is known as an unresponsive website. Responsive web design allows a site’s layout to adapt to the screen size of whatever device is being used. If you have an unresponsive website, chances are that you’ll scare away some mobile users.

So why do you need the specialists in responsive web design? Believe it or not, it is the most important feature that you can add to your website.

Embrace the multi-device user

Not everyone visiting your website will be a desktop user. So while you promise an amazing user-experience, we live in a world where websites are not only being visited by a variety of different devices and screen sizes, but the same customers are returning to our sites with different devices. If you really mean well with the promise of the best user-experience, your site must work well on all devices. Remember it is all about consistency. The same content that they have access to on one device must be present when they return on another device. If a user is at work and is on your website looking for information on pet food, they should be able to find the same information when they’re using their smartphone or tablet at home or in a store.

One site, one update

Can you imagine trying to update and amend content on your website if you have separate sites for desktop and mobile displays? With a responsive website, you make an amendment to the one and the other automatically updates, saving you so much time.

Improved Google rankings

Google has long recommended using responsive web design to support different devices and screen sizes, but the search engine took this recommendation a step further when they began adding a ‘Mobile Friendly’ label to websites that used this approach when those sites appeared in a search results page on a mobile device.

By rewarding sites that are mobile-friendly, Google is effectively penalising those that are not, making responsive web design an important factor in SEO (search engine optimisation) strategy plans. Titan Digital has a wealth of experience when it comes to building responsive websites that adheres to all Google’s algorithms.

Thinking about the future

Responsive sites are fluid, scaling to best fit the screens being used to access the site. When a new device emerges that has new screen specifications, responsive websites will already be prepared to meet design requirements that are best suited to whatever screen sizes they throw at us.

Your website will benefit greatly from a website that can display across all devices. For quality web design services, contact Titan Digital today.