With digital marketing being all the rage these days, many company owners tend to neglect the actual hosting of their web site. That’s dangerous. Many websites are hosted with the same hosting company for many years, without any questions been asked. In this article we revisit hosting to make sure you are getting the best for your company’s online presence.
What exactly is website hosting?
In order for your website to be live and visible to the world, it has to live somewhere. That home is a server, which is a computer network designed to host websites and applications, which can then be viewed and used by people anywhere with internet access. Each website gets a unique web address, linked to your website name (Your URL).
Ok, so your website is hosted, but it’s not quite as simple as this; there are various factors and options to consider before you decide where and how you want to host your site.
You want a web hosting package to ensure you get the most out of your web site and the best ROI possible.
Dynamic secure web hosting
Your web site should be hosted on a secure web server which provides additional security and protection against malware and hackers. You must also check how much web space you are getting, if it’s sufficient for your needs, and how much traffic your package allows for. The last thing you want is your site shutting down because you stinted on your hosting deal.
It’s all very well having a beautiful and functional web site, but if you don’t know how many people are visiting it, it’s not much use to you. Your host should provide you with a clear report of how many people are visiting your site, where they come from and how long they spend there. This will give you a better understanding of how your website is performing and what needs to be tweaked or changed, if anything.
Any hosting package should offer ongoing support for any website issues you may experience. Your monthly hosting fee will usually include some free support, but be sure to check that out before you find yourself paying for tech support that you thought you were getting for free.
Dedicated account manager
Is there a dedicated account manager who is your first point of contact should any issues arise? It really helps if you have one person to deal with, who knows you and your company. Relationships matter.
Not all servers are equal, and the speed of your website depends a lot on where it is hosted. Some companies try to do this on the cheap, to the detriment of their clients’ web site’s performance. Make sure your host is using established and fast servers, no matter where in the world they may sit.
Do not go for the cheapest option ever. Make sure that any company that hosts your website is established, with a decent portfolio of clients and good references.
Titan Digital has been around for close to 15 years, with offices in Perth, Sydney, Cape Town, London and Bangkok. The company is run by seasoned industry professionals who are continuously striving to improve client service and delivery. They employ a team of highly skilled technical staff with extensive knowledge and experience, and stay up to date on the latest industry developments. Their huge database of long term clients is testimony to the services they offer. Read some of client testimonials here.
Contact your international web specialists and make sure your website does everything you need it to, and then some.