There’s a lot going on behind the scenes to produce relevant results when you search online. In a matter of seconds (or less), you’re presented with a list of results targeted to your specific needs, thanks to the work of search engines. They’ve come a long way since inception, and are now more sophisticated than ever.
In order to return only the most relevant results, search engines will constantly analyse your website against a set of ranking factors.
We asked our SEO (Search Engine Optimisation) Technician, Sam Giandzi, to breakdown how search engines work to dictate your website’s ranking, and give some tips to increase your online presence.