Titan

How to hire an SEO agency

You’ve committed to growing your business and maximising its potential. If you’ve given your business an online presence you’ve taken a step in the right direction but have you optimised your site for SEO? If not, you’ll need to make sure you have the services of a professional SEO agency. Titan has a passion for spearheading business growth through its unique mastery of current SEO best-practice.

Contact us today to find out more and take the next step to online success.

Dedicated to digital

While digital is your best marketing platform, it does warrant close attention. That which makes digital so exciting is also the reason you can’t afford to take risks; it is constantly evolving and unpredictable. Our specialists are dedicated to keeping up with current trends and developments so you don’t have to. It is this commitment that allows us to ensure that you get the best possible exposure to your target market by crafting a compelling presence. We’ll place you at the forefront of every SERP (Search Engine Results Page), just one click away from potential new customers.

Why SEO is a vital to your business

If you’ve ever searched for anything online, you’ll know that the chances of you opening the second page of the search engine results is close to zero. The key then is to ensure that your website and its corresponding pages, rank highly for relevant keyword searches making sure they appear on page one of any search engine.

How to choose your SEO agency

Search engine optimisation has been plucked from relative obscurity and returned to the spotlight in recent years. This is due to its proven influence on brand awareness and lead generation.

It’s crucial for your business to select an SEO agency with the right skills and experience. So, how do you make sure you hire the right SEO agency?

Start by asking any prospective agency these questions:

  • What makes your business service unique?

Put them on the spot. This question should make it clear to any agency that you are not willing to trust just anyone with your money; you need to know the value that they can offer you and your business.

  • What technical aspects of the website will you be auditing and fixing?

There is no one-size-fits-all approach when it comes to SEO, and because it is a mid to long-term exercise, setting off on the right foot is critical. If your prospective SEO agency is promising you the world without an audit with which to base it on, consider it a red flag.

  • What is your strategy and what monthly services does it entail?

An experienced and skilled digital agency will have a detailed plan of action to enhance your search engine ranking and online presence. Furthermore, there should be a process of analysis, reporting and feedback, allowing you to assess the return on your investment.

  • How will you optimise our content and why do you need to?

Einstein hit the nail on the head when he said, “If you can’t explain it to a six-year-old, you don’t understand it yourself.”

If you can’t explain in simple terms what benefits your products or services will do for your potential clients, then they probably won’t buy. Good content involves relevant information and the right keywords, any copy must appeal to humans and please algorithms.

  • Do you offer services that improve local search results?

Ranking high in local search engine results is vitally important to SMEs because it guarantees geographically relevant visibility. This means that people nearby using keywords related to your business will find you with ease.

  • How skilled are your content creators?

Content is still king. Ultimately, good SEO content will position your business, brand and website as an authority in a certain area or field. Quality content is a driving force behind this strategy, and SEO success won’t happen without it. Ensure your chosen agency has access to a team of qualified and experienced content producers who can fulfill the requirements of your SEO campaign.

  • How do you measure the effectiveness of your SEO campaigns?

As a business owner, it’s important to get feedback on how well your resources are being used, making regular quantitative reports critical. SEO is a long-term initiative, but your chosen SEO agency should be experienced in Google Analytics, allowing them to track your site’s progress in the rankings and any other corresponding metrics of the campaign.

Why choose Titan Digital’s SEO Services?

We know the value that effective SEO can bring to your business. The Titan brand of SEO is governed by one overarching rule, which is to do what is good for your website, your users and your bottom line.

This includes:

  • Conducting a site audit
  • Creating a user-friendly website with simple navigation
  • Building a site that is responsive on tablet, desktop & smartphone
  • We’ll provide insight about how SEO works
  • Integrating SEO into your overall marketing strategy
  • Improving the entire user experience
  • Improving conversion rates
  • Recommending best practice technical SEO practices
  • Optimising content from page titles to language markup

Allow us to help position your brand so an unbiased potential customer can find your business and engage with it. Contact us today.

Want to know more? Let’s connect.
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