The art of Storytelling

How content marketing works for our clients

Do you know the power that a great story holds? It’s not just about the messaging, it’s also about the delivery. Telling a killer story in an exciting way is a recipe for success. You’ll be able to engage with an audience that will hang on your every word and only want to hear more.

Content Marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.”

We know that marketing would not exist without content; every other digital department depends on it. By increasing the quality, frequency and versatility of the content we produce for our clients, we can in turn, increase profits and client retention.

How does content benefit a client

By adding relevant, focused, quality content, clients can:

  • Increase their customer base which can be used for email marketing as well as sales and promotion of services
  • Increase their Google Ranking which can lead to increased traffic to their website
  • Build stronger client relationships by applying tactical inbound marketing strategies
  • Reach a wider audience through Social Media integration

Types of content

A common misconception is that Content Marketing consists of blogs only, however we’re here to shed some light on this mistaken belief.

Our content pillars consist of blogs, infographics, articles, press releases, visual posters, videos, fun snippets or instructional content. All content produced within these pillars should create a stimulating environment for any client, no matter what industry they operate in – provoking a conversion from their customers.

Content is shareable via:

  • Social media
  • Email
  • Outbound links

How do we monitor the performance of our content?

There is no point in throwing content into the digital atmosphere without knowing where it’s going and how it is performing. Tracking performance is crucial as it allows us to make tactical changes where needed. Since Content Marketing incorporates other departments, you can track accomplishments using the following metrics:

  • On-site traffic
  • Social engagements
  • Lead generation
  • Conversions
  • Subscriptions

To take your business to the next level in digital marketing, contact the team at Titan Digital.

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