What goes into building my brand?
Last time we talked about the merit of brand reinforcement, messaging, engagement, consistency, adaptability and relevance. This time we’re going to delve a little deeper into building your brand.
What are the critical components of building your brand?
Define your brand
Before you build anything, think about who you are and where you want to be. Ask questions. Be authentic. Unveil your values, vision, mission, personality and more, in a Brand Discovery session. Then consider the tools and resources you need to build your brand.
Speak your brand
Discover your voice – the words and tone you use to communicate your message are more powerful than you might think. Use your brand to tell your story. It’s easier to understand and identify with something that has a story behind it. Tell your story in your voice. Define your language. You might need a tagline, a slogan or key words to be associated with your brand. These should apply to all communication of your brand – verbal, written, and throughout all marketing campaigns.
Illustrate your brand
Beyond your logo and corporate colours, how do you represent yourself visually? In your office. On the street. In your advertising. Online. What images align with your brand? What do you print your marketing materials? What merchandise is appropriate to your brand? There is an abundance of branding options out there – be selective.
Experience your brand
Think like a customer. What is the user experience? How would you feel if you were experiencing your brand? Be sure your products or services create a positive experience and represent who you are and what you’re trying to achieve. If you don’t feel it, don’t expect your customers to. Would you buy your product or services? If so, why? What’s working? What’s not? How do you want your customers to feel? Are you feeling what you want your customers to feel?
Be your brand
Walk the talk. Embody your brand in all you say and do and encourage your employees and customers to do the same. Communicate the importance of your brand and explain why and how you arrived at the brand identity you are promoting. Back up your message with great products or services. If your messaging sounds good but you don’t deliver on your promises, you defeat the purpose of having a strong brand. And you certainly won’t build the reputation it deserves.
Spruik your brand
Do you have a marketing strategy? Have you considered non-traditional methods to attract a new audience or re-engage your old one? Contact Titan Brand about developing a marketing strategy and new ways to engage with your customers.
Build your brand and keep building it. Differentiate, innovate, cultivate, collaborate.
Contact Titan Brand for a free brand review or to discuss a brand strategy for your business.