Get your business noticed with effective social media management
Social Media has exploded, with various platforms allowing you to market your business at the drop of a hat. Gone are the days of updating your status on a single platform, then going about your leaflet drops and advertising in community newspapers. Social media has dramatically evolved to produce many forums for marketing and expression; it’s become a fulltime job, requiring good time management to be effective.
Nowadays you need a plan to ensure you get the best from your social media marketing, and the only way is to manage your time and posts. Stay ahead of your competitors and keep your services current with these 10 tips to optimising your time on social media:
Social Media Manager
This is one way to ensure the integrity of your digital marketing. Social media specialists will assess your media strategy and current online presence, do competitor analysis, conduct social listening to determine where your target market is interacting online, what content they would want to see from your brand and when is best to deliver content to them. It’s a requirement by most companies nowadays to have someone manage their online presence.
The Right Platform
Many platforms exist that cater to different user expectations. These platforms include Facebook, Twitter, YouTube and Instagram; you need to determine which ones work for your business’ needs and available resources. There are many out there, just ensure they target your demographic, otherwise you’re wasting your time.
Keep It Visual
We live in a visual world, and images are an integral part of marketing – they do the talking for you while you’re running your company. Consumers like infographics and Vine videos; with a professional company video on the correct platform, you can reach a wide range of your target market.
The Law of Attraction
The idea is to attract people to your business and one way to do that is with engaging content. Hosting social media competitions, sharing humorous memes, creating quizzes or running polls are just a few ways to encourage your audience to interact with and share your content. Shareable content can gain a wide reach quite quickly, which is just one benefit of effective social media. Sometimes it can do the work for you.
Use third party software like Hootsuite or Sprout Social to schedule your posts at least seven days in advance. This allows you to update your platforms consistently, without deciding what to say each time. Consistency is key in the world of social media and 40% of companies that plan their posts in advance, have seen an increase in traffic, and enjoyed the benefits of effective time management.
If you plan your posts in advance, you can easily post up to two or three times per day (platform dependent), without breaking your business stride. Growing companies see their social media presence and brands gain recognition, with regular posts that are planned in advance. Too many posts will see you spending more time on the platform and overloading your followers. No need for overkill. The idea is to save you time, and keep your clients happy.
Know which platforms work for your company and meet your target audience’s needs. Research has shown that the golden number is three or four. It is recommended that you post a couple of times per day on three to four different platforms. This allows you to remain competitive and not waste time on SM networks that won’t serve you any purpose.
Social Media can become a fulltime job, which is why you need to know when to leave it at work. Don’t sync your platforms with your phone as you may find yourself dealing with random posts to your site at late hours, which will take up a lot of time. If you feel you cannot leave the forum and must deal with all followers, or work for an international company whose audience may be online at different times of the day, then hire someone to field your online presence. Alternatively, state your response times and hours clearly for your audience in your community guidelines.
Diarise times during the day for you to check your social media platforms, update posts and reply to clients. If you don’t make time for this, you will find yourself and your time consumed with social media. As mentioned above, plan your posts in advance, post them during the designated times, check them during stipulated times, and respond in a certain period. This will increase productivity and help you maintain social consistency.
Social Media is about quality, not quantity. Posting on just about every networking platform could see your time wasted on a load of posts that go nowhere. Decide on the best platforms for your company, plan your posts, and keep your eye on the ball. You will save yourself a lot of time, and reach your target market.
Boost your online presence on the right social media foot. It’s a tricky digital world to navigate, and it can consume your time. With the right networking and guidance, your company can go far and reach wide. Get in touch with the digital experts and put the right online foot forward.